With the UK Blog Awards 2017 judging phase approaching this February, we wanted to provide our finalists and community with insight into why we chose them as industry judge and find out what they will be looking for when judging, as well as how they would identify their own Blog hero!
First up, we caught up with Arts and Culture judge, , PR Manager from .

Firstly, thank you for agreeing to take part in the UK Blog Awards 2017 judging process. It is time to introduce yourself and detail your involvement with the world of digital.

As we mark the New Year, we will see many industry predictions for the year ahead. What are your 2017 industry predictions for the world of influencer activity and social media?
The industry is continually evolving and growing. Social media platforms come in and out of fashion but I strongly feel this year will see influencers picking their tribe. The platforms are increasingly becoming the same in terms of “stories” or live facilities or character numbers, for this reason I believe influencers will either be a Facebooker or a Tweeter or Instagrammer as opposed to dabbling across the platforms. Personally, I am a huge fan of Twitter.
How do you think the industry has changed and grown in the last five years and how has your role changed in the industry with it?
As a PR I have learnt to embrace and work with bloggers and influencers increasingly over the years. I understand the power and reach of blogs and how this complements traditional print and broadcast media; becoming an important part of the press and marketing mix.
Why did you accept the role of being a UK Blog Awards industry judge and how many times have you judged for your industry?
It’s an honour to be involved as an industry judge. Being a judge provides me with a great reason to spend time delving deep into what is out there in the blogosphere. The sheer number of blogs makes it an almost impossible task to keep on top of what is available and this is a great chance to see what is new, what is growing and working. I have judged the Holland Press Awards for the past 4 years – this takes into account writing from all genres on the subject of Holland – however the majority of articles judged include an element of arts and culture with one award dedicated to Best article written on Arts in Holland.  My background also lies firmly in this sector as I have worked in many leading museums and galleries in the UK including the  and the .
What will you be looking for when assessing the shortlist to crown award winning content?
Strong writing skills, individual approach, engaging style and stunning visual material.
Have you ever won an industry award? If so, how has this helped you and what impact do you feel the UK Blog Awards will have on the industry?
I have never won an industry award but I feel awards are an important part of any industry as it sets standards and raises the bar.
Finally, the theme for the 2017 UK Blog Awards is Heroes and Heroines. In your opinion what makes a true BlogHero?
Someone that is genuine, passionate and engages their audience. A BlogHero writes both for themselves and their readers and always likes to get social and be inclusive at all times.
If you would like to attend the UK Blog Awards, get your tickets now .
The Netherlands Board of Tourism and Conventions are the official UK Blog Awards 2017, Arts and Culture category partner who are excited to be judging and working with Arts, Culture and Travel influencers. Check out their recent opportunities on the .

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