Recently, we spoke with Mat who is judging the UK Blog Awards 2017 , alongside columnist and jorunalist, Olly Mann.

Mat is the Director of Communications and Sponsorship at EE and over the past few years, Mat’s areas of management have included team growth and development, CEO and board comms programmes, social and digital campaigns and strategy, crisis and corporate strategic comms, Financial & M&A comms, as well as major consumer and B2B programmes including sponsorship program strategy and activation for Sports, Music and film categories, so it is safe to say you are in good hands!

 are also the Digital and Technology partner for the UK Blog Awards 2017, so you can expect to meet with Mat and the EE team on the big night at the awards event. In the meantime, Mat has shares his insight with us about his role as a UK Blog Awards judge and the importance of embracing new technologies for influencers to engage with audiences further. 

We expect to see many industry predictions for the year ahead. What are your 2017 industry predictions for the world of influencer activity and social media?

I think we’ll see content producers step up a gear and not only push live more, but also embrace the new mediums and technologies, including VR, AR and 360. These technologies offer so much more opportunity for influencers to engage their audiences and it’s going to be exciting to see what creativity gets applied.

How do you think the industry has changed and grown in the last five years and how has your role changed in the industry with it?

With more discipline and rigour being introduced around audience reach and broader engagement statistics, it’s clearly become more accepted as a major destination of content, holding its own against the major broadcasters, and more traditional media.

For me, the role has grown to make sure we include broader media opportunities in our campaign planning. We’ve had to grow departments and teams to ensure we keep up with where the audiences we want to reach are found, and that is increasingly influencer channels, blogs, and social.

Why did you accept the role of being a UK Blog Awards industry judge and how many times have you judged for your industry?

I’ve actually judged many different awards, in many different industries, not all technology related. Getting involved in the UK Blog Awards really stemmed from my desire to witness, first-hand, the best in class, and see what others are doing that we should be paying attention to.

What will you be looking for when assessing the shortlist to crown award winning content?

I’ll try and be as neutral as possible, but first impressions are important to me, as well as ability to capture interest, fast. This is really driven by accessibility of content, including design, stand out, creativity and originality.

Have you ever won an industry award? If so, how has this helped you and what impact do you feel the UK Blog Awards will have on the industry?

Yes – my team has won a few awards for campaigns over the years, and it certainly helped me open up conversations that I perhaps wouldn’t have had without that award, as well as add confidence to the team to keep doing what we’re doing.

Image Credit: EE

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