Do you worry about engagement?
Ok so this weeks topic is another one from our fantastic network- and it’s all about growing website engagement for your blog. Engagement is kind of the holy grail in Blogging- it’s one of the best markers that your blog is successful, that your blog is growing and that you’re engaging with your audience. Don’t just take our word for it though.
Check out these facts collated by Impact BND
– The Number of Bloggers is expected to reach 31.7 million in 2020. (Statista)
– 94% of people who share posts do so because they think it might be helpful to others. (source) This statistic illustrates the importance of creating blog content that is actually useful. If your blog content isn’t helpful, don’t be surprised if it doesn’t get shared.
– Blogs have been rated as the 5th most trusted source for accurate online information. (source) In the early days of inbound marketing, blogs weren’t taken very seriously. However, in 2016, they are viewed as one of the most valuable and credible sources of information. Make sure yours lives up to the hype!
– On average, compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic. (Source) In other words, don’t neglect your older content! If you’re anything like Impact BND or HubSpot, a large amount of your traffic is coming from content that wasn’t created in the past 6 months. To keep this content ranking and driving traffic and/or leads, optimize it.
SO, let’s give you the website engagement questions for #Bloghour this week shall we?
Q1) Are you happy with the level of website engagement you’re getting for your Blog? #Bloghour
Q2) Does your engagement mainly come from your blog or from your Social Media channels? #Bloghour
Q3) What is your top tip for driving website engagement? #Bloghour
Q4) What is the big area that you struggle with when trying to drive engagement? #Bloghour
Q5) Do you set yourself website engagement targets? If so- would you share them with us pleeeease? #Bloghour
Q6) Share a blog that you engage with regularly #Bloghour
We hope you can join us tonight at 9pm over on our Twitter feed! See you soon.