You may be aware that Becki has been attending EIBTM in Barcelona over the past few days. EIBTM is the annual global expo for the meetings and events industry, taking place 19th-21st November 2013 in Fira Gran Via, Barcelona (see www.eibtm.com). EIBTM stands for European Incentive and Business Travel and Meetings Exhibition. It is a huge show with 3,100 exhibitors present, representing over 150 countries with 15,000 meetings industry professionals attending. Becki flies back to the UK today which ties in nicely with today’s #BEDN blog topic ‘Leaving on a Jet Plane.’
It has been a great show with lots of worthwhile appointments, keeping up to date with the latest developments and technologies in the events industry. It has also been a great opportunity to mingle with like minded event professionals (or #eventprofs as they are known on Twitter). It was great to spread the word about the specific events category of the UK Blog Awards too and to see peoples excitement about entering (it is free to enter the UK Blog Awards via www.blogawardsuk.co.uk).
On the plane over to Barcelona Becki read the Social Media and Events Report 2013 by Amiando (free download from http://info.amiando.com/social-media-report-2013).
The report looks at social media usage for the events industry and is based on a survey of 1,500 event managers. I was particularly interested in the stats relating to the use of blogs. It advised that 29% of event organisers surveyed use blogs and 6% would like to know more about blogging. In the 2012 report three quarters planned to increase their social media activities and in the latest report this had risen to over 80%
Across all of their social media channels used (e.g. including Twitter, Facebook, blogging, etc) more than half of all organisers publish between 3 and 10 posts per week.
In terms of social media goals these were increasing awareness of the brand (49%), increasing awareness of an event (58%), to distribute information (41%) and to increase customer loyalty (31%). Overall 42% had seen improvements in raising awareness of their brand and 44% had witnessed increased awareness of an event (according to 76% of organisers who had set these goals).
The main reasons that prevent the use of social media in the events industry is time (45%), lack of know how (29%), lack of staff (29%) and lack of social media budget (24%).
Only 20% make use of monitoring tools currently, either free or paid options.
The top tips from the report are to share relevant current content including blog posts, photos and infographics and to ensure that your key audience feels personally addressed.
It will be really interesting to read the report for 2014 to see how the findings change and if social media usage across all channels continue to increase.
The UK Blog Awards are open to individuals and organisations that blog. There are 14 categories including a specific category for the events industry. If you haven’t already entered your blog there is still time! It is free to enter by completing a short form via the UK Blog Awards website at www.blogawardsuk.co.uk.