#BEDN > The Wedding Industry and Blogging

The topic for #BEDN today is 'Date Night' which seems very appropriate for a wedding industry blog post!

According to the Office for National Statistics (ONS) in 2010 the number of marriages in England and Wales increased by 3.7 per cent to 241,100.

In Scotland the number of marriages also increased, from 27,524 in 2009 to 28,480 in 2010, a rise of 3.5 per cent.  Northern Ireland experienced a rise in the provisional number of marriages, increasing by 2.8 per cent to 8,156 in 2010, from 7,931 in 2009.

This doesn't include figures for anyone that got married overseas.  The ONS said: "Population estimates by marital status indicate that there has been an 8% decrease in the estimated number of marriages abroad, from an estimated 80,200 marriages in the year to mid-2009 to 74,000 in mid-2010.

A spokesperson from the ONS said that the reasons behind the resurgence of weddings could be down to the tough economic climate, which has made people want to “seek stability” and view family life as more valuable than material goods.

The highest number of marriages were for men and women aged 25 to 29.  The largest percentage increase in numbers from 2009 to 2010 were for men aged 45 to 49 and women aged 30 to 34, both rising by 6 per cent.

The number of civil partnerships formed in the UK by same-sex couples was 6,385 in 2010 which represents a small increase of 1.7 per cent between 2009 and 2010. The total number of civil partnerships formed in the UK since the Civil Partnership Act came into force in December 2005, up to the end of 2010, is 46,622.

Read the full report here: .

In 2011 two thirds of marriages in England and Wales are now civil ceremonies (source: ).

According to a survey of 8,000 respondents  compared to their single counterparts

For many wedding suppliers, venues, planners and photographers blogging is a vital marketing tool for their business and lets us drool over the beautiful pictures.  There are also many personal blogs out there from brides posting about every stage and detail of planning their own weddings.  Blogs such as bring together pictures and details of real life weddings and suppliers in one comprehensive website and it is easy to get lost in the site checking out all of the wonderful details.

This post from the fantastic Rock n Roll Bride blog is well worth a read: .  It reveals that the majority of UK couples (65%) find their wedding suppliers via internet searches. 42% is through recommendations from either family & friends, or other suppliers (36%) and thirdly from wedding blogs (29%).  Wedding blogs are fantastic for finding inspiration for weddings.

Half of all couples getting marred in UK read wedding blogs every day!  And another 33% read wedding blogs on a weekly basis.  This really illustrates the importance of blogging for the wedding industry.  86% take inspiration from blogs, 77% use blogs to find new ideas, 44% visit blogs to daydream or procrastinate and 43% to find wedding planning advice.  Kat Williams, the blogger behind Rock n Roll Bride thinks that the reason wedding blogs are so popular is that blogs give a personal voice and they don’t feel like they’re being ‘sold to’. "They can use them in a way they find useful and helpful and if they find their wedding suppliers on them that’s almost a bit of an unexpected bonus."

Pippa Ward, Brand Manager at  will be one of the expert judges for the Wedding Category. Wedding Ideas Magazine now reaches over 165,000 brides per month and has a large social following.

What are your favourite wedding blogs?  Have you found many of your suppliers through wedding blogs?  Are you planning your own wedding and keeping a blog?  We would love to hear details in the comments box below!

There is a specific wedding category in the UK Blog Awards open to individuals and organisations.  It is free to enter your blog and there is still time to get involved by completing the online form at: