Alina Isaev, Lifestyle UKBA15 Judge is the Digital Marketing Assistant at Debenhams. Alina joined the Debenhams team earlier this year and being a blogger herself, at The Fairytale Pretty Picture, she’s able to relate to both blogging and the brand to bring the two tightly together.
We asked Alina about her thoughts on the UK Blog Awards and what industry impact it could bring:
“I have supported the UK Blog Awards ever since it was founded and feel honoured to be judging the lifestyle category for the second year running. Bloggers are not dissimilar to online journalists who research their area of interest and then write fabulous pieces based around it so I can’t wait to discover lifestyle blogs with amazing content in the next few months!”
Below Alina has kindly provided us with some honest answers to the direct questions from our online audience. Alina goes into further detail about what she will be looking for when Judging the shortlisted UKBA15 Lifestyle candidates for the 2015 awards. Read her views below, connect with Alina and why not even share your very own #FoundIt moment:
@Debenhams | @AlinaIsaev
1. What does it take for you to bookmark a Blog? Is there anything that a Blog must have/be to grab your attention?
First impressions count! I believe a great design and amazing pictures are the first thing that grab my attention but it must be that bit extra special too – and different to all the other blogs out there – for me to bookmark it.
2. What would stand a Blog out from the crowd? Top three things.
1. Character and personality
2. Real passion in the writing
3. Content that’s ‘out of the box’
3. How seriously do big companies take Blogs and the Blogging culture on a commercial level?
Working with bloggers is definitely a new way of marketing but brands are becoming more aware that it’s not only a good way to promote the things they sell but it’s also a fun way that is a true to life representation of what people think of the items.
4. Do you think there is any brand loyalty when it comes to Blogs that report on news?
Although a news blog should report on everything ‘new’ that is happening, I believe there are times where the content may be skewed, which could of course be involuntary but it’s difficult to write about everything being unbiased to the brands you’re loyal to.
5. Do you think that in time Blogs will take over from the traditional media forms such as, daily newspapers for the latest news?
Yes. To back up my blunt answer I’d like to remind bloggers that much of the traditional forms of media are already dying out. Some of the most popular fashion magazines are making a move online and one of my favourites in particular had completely stopped their offline printable copies earlier this year. Cry!
6. What Blogs do you read and why?
I’ve been reading all types of blogs, from interiors, fashion and beauty to travel, food and craft blogs. I feel that it’s hard to just stick to one topic as life is made up of so many different facets. I cook and knit as well as enjoy dressing up and cuddling up in a cosy corner at home. So, I’m always in the lookout for inspiration for everything that I do in life, that’s why the lifestyle category is totally up my street!