Digital and Technology UKBA15 Judge, Simon Deeson | Your Voice: Your Perspective

Simon Wakeman, Digital and Technology UKBA15 Judge is the Director of Strategy and Marketing at the Simon has a genuine passion for all things Digital and also writes a Cision UK top 10 marketing and communications Blog.

We wanted to obtain an insight for our shortlisted Digital and Technology entrants as to what Simon will be looking for when assessing the shortlist. Therefore we have asked him 6 quick questions from our UKBA15 candidates below. Simon also commented about the awards:
“The UK Blog Awards recognise great practice in blogging and I’m delighted to be able to be part of the awards. Blogs are a superb way for anyone to build an audience online and share their personality and passion for a topic. There are some great examples of blogging out there and I’m excited to be a judge this year.”

Why not connect with Simon and the Deeson Group via Twitter or Email:
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1. What does it take for you to bookmark a Blog? Is there anything that a Blog must have/be to grab your attention?
- Regular, fresh content

- Unique case studies or trends

- Viewpoints or opinion rather than simply fact broadcasting

2. What would stand a Blog out from the crowd? Top three things
- Interesting ways of disseminating the information (i.e. interviews, infographics etc)

- Varied content focusing on both macro and micro trends in the industry

- Personal angle- some insight in to the author and their role within an organisation (maybe through interviews or ‘day in the life’ style articles) Leo Burnett started showcasing ‘day in the life’ through their Instagram account, which showcases the employees but also upsells them by giving a behind the scenes look in to the day-to-day)

3. How seriously do big companies take Blogs and the Blogging culture on a commercial level?
Blogs are seen as a ‘nice to have’ element of business development and are always the first to suffer when client work increases. A blog should never take precedence over the quality of campaign work, however it’s sometimes the only ‘window’ a prospective client might have in to how you think and work as a business. I think there’s also a case for other types of blogging, it’s more about an online presence that can give a reflection of you as a company (this could be through Instagram, tumblr, twitter…)

4. Do you think there is any brand loyalty when it comes to Blogs that report on news?
Yes, but mainly due to convenience. People get used to the style and tone of particular blogs, be it for mainstream news, celebrity or style. Loyalty is stronger in niche markets (like fashion), whereas I think for the day-to-day news, people are still able to flip from blog to blog, as they would with TV channels.

5. Do you think that in time Blogs will take over from the traditional media forms such as, daily newspapers for the latest news?
I think the lines are already blurring between these two types of media forms. Daily newspapers, like paperback books are now seen as more of an ‘event’ read (like a Sunday afternoon papers and roast sort of event). To decide whether blogs will take over, necessitates a definition of the word ‘blog’. Big news sites like Huffington Post which started as ‘blogs’ are now essentially online news properties, so therefore have replaced more traditional media already.


6. What Blogs do you read and why?
- PFSK- regular and convenient content, fresh campaigns- provides a good base for supporting trends etc

- PFSK- regular and convenient content, fresh campaigns- provides a good base for supporting trends etc

- Buzzfeed- light, digestible content. Content that knows what it is and proves infinitely shareable

- Gh0stparties- really engaging beauty and lifestyle blog. Beautiful images, informative content and a look in to the author’s life