Guest Post: Automotive Judge | Tom Langan | Your Voice: Your Perspective

Tom Langan, Automotive UKBA15  is a part of the consumer media team at Haymarket working on top motoring publications such as, , and .

Tom's career portfolio is what many Automotive bloggers dream about. Tom combines his sincere love of cars with a publishing role that is as much commercial as it is editorial. Essentially, Tom gets paid to chat to like minded people about his shared love of cars.

Talking about the UK Blog Awards, Tom said:
“Fostering the best blogging talent is vitally important. Bloggers are the future of our industry, and the UK Blog Awards are a great opportunity to recognise their talent and achievements. As a petrolhead, it’s great to see bloggers producing fresh and interesting content that I can be completely consumed by.”

You can connect with Tom virtually:
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1. What does it take for you to bookmark a Blog? Is there anything that a Blog must have/be to grab your attention?
I want something different. There are hundreds of blogs that just ‘talk’ about cars, but I want a personality to grab my attention and give me their perspective. I want it to be honest, with no pretense, and for it to be full of vivid imagery in the writing, and show off a diversity of media formats.

2. What would stand a Blog out from the crowd? Top three things.
1. Avoiding the temptation to mimic other successful publications.
2. Contexts – pick up on trends, comment on and analyse them.
3. Beautiful visuals.

3. How seriously do big companies take Blogs and the Blogging culture on a commercial level?
In my humble opinion, most businesses in the automotive industry see a need to blog, but they don’t do it for the right reasons, fail to see the ROI and have little time for brand awareness / perception building.

4. Do you think there is any brand loyalty when it comes to Blogs that report on news?
No. Google ‘Gutenberg Parenthesis’. We’re flooded with information sources now, so the loyalty forced by traditional paper publishing has gone. He who dares, wins.

5. Do you think that in time Blogs will take over from the traditional media forms such as, daily newspapers for the latest news?
Yes. Blogs in all shapes and sizes (and in the loosest sense of the word), from Twitter to Car Throttle already command bigger audiences than a lot of traditional publishers. The trend looks set to continue. So long as this whole internet-thing sticks around anyway…

6. What Blogs do you read and why?
Jalopnik – It’s subversive, cheeky and is run by enthusiasts, for enthusiasts. It doesn’t take itself too seriously.

– CT is a phenomenon and is based around offering an audience great content without asking for much in return. It’s a very giving platform that promotes user involvement and UGC.

– Refreshing to see a conventional blog written by someone who has no real desire to profit from a blog, but simply wants to combine a love of writing with a love of cars.

– Utterly hilarious; perfect for the auto industry enthusiast looking to be tickled. Works on many different levels.