LEADERSHIP: How Mobile Technology Has Shaped the Blogging Landscape

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Over the past decade, blogging has evolved and matured into a powerful, well-respected marketing tool for businesses. Mobile technology has certainly played a leading role in this ever-changing blogosphere and enabled writers to keep their readers up to date wherever they are.

A huge wave of millennials has engulfed the blogging community and despite mobile blogging being relatively new, a growing number of bloggers are moving away from their desks and hitting the streets with their smartphones in hand.

But is mobile the future of blogging? It’s still not entirely clear whether this type of tech will become the norm, however, there’s no question that mobile blogging is here to stay and is having a massive impact at the forefront of business and brand communications.

There has been a significant increase in multi-platform blogging apps in recent years, with bloggers now able to edit, write and manage their blog from their handheld devices.

At least 80% of internet users own a smartphone and 24% of these users are mobile-exclusive. If you have a blog, it MUST be mobile-friendly. That doesn’t necessarily mean turning your blog into an app, it’s just ensuring your blog is responsive every smartphone or tablet device.

The world of blogging is an ever-changing environment, with new trends and strategies constantly being introduced and implemented. Mobile blogging has enabled further synchronisation of the platform with social media, and looks like it will continue to do so.

There has been a real increase in mobile omnipresence across different apps and platforms (i.e. Snapchat, Instagram etc.) In addition, the term ‘live blogging’ is something which has gained traction in recent years.

Bloggers are now utilising platforms such as Twitter, and vlogging via Periscope, Facebook Live, Snapchat and Instagram. All of which are heavily engulfed in mobile technology.

Having worked for one of Europe’s leading Mobile Consultancy and App Development Companies over the past two years, mobile technology never ceases to amaze me.

The consumption of content is beginning to be heavily skewed to mobile, with millennials double screening and consuming content every evening before bed.

It has completely changed the world. Smartphones are now a crucial tool for people in their everyday lives. The invasion of the smartphone has seen an even bigger technological shift than the internet.

A study reported by Forbes indicates that 91 percent of smartphone users keep their phones within arm’s reach. The way in which we bank, shop, play, travel, work and of course blog, has been transformed in its entirety.

Andy Floyd

Marketing Manager at www.b60apps.co.uk Two time finalist at the UK Blog Awards and author of the B60 Blog. We cover all things mobile.